<h1 style="text-align: center;"><b>Know If Your Business Needs a Mobile App</b></h1>
<p><span style="font-weight: 400;">It does! That&rsquo;s a given for any business in this digital era. It doesn&rsquo;t matter if you have a retail outlet or are selling goods, it doesn&rsquo;t even matter if your business is bricks and mortar or virtual, to get ahead in an extremely competitive market, </span> <strong>app development</strong><span style="font-weight: 400;"> is the way to go.</span><span style="font-weight: 400;"></span></p>
<p>&nbsp;</p>
<h4><span style="font-weight: 400;">So what exactly is a mobile app?</span></h4>
<p><span style="font-weight: 400;">Most people conversant with technology know that a mobile app is a software or computer program that users can download and access directly through your smart phone or any cellular device, like a tablet, music player, smartwatch, and similar devices.&nbsp;</span></p>
<p><span style="font-weight: 400;">Because apps are accessible through small, portable, handheld devices rather than laptops and computers, they are designed and focused around the constraints of the devices and user demands and experience; they also utilize any specialized capabilities the device may have.</span>&nbsp;</p>
<p><span style="font-weight: 400;">Most smartphone users use apps all the time, these are the smartphone programs with which you update your calendar, read and compose e-mails, edit documents, use a flashlight, set an alarm, collaborate with colleagues, and communicate with friends on social media.&nbsp;</span></p>
<p><span style="font-weight: 400;">Basic messaging apps like e-mail, SMS (text messaging), calendars, and contact lists are pre-loaded on most smartphones and there are thousands more that users download from app stores to customize their device experience. That is what a business would want; that their</span><strong> mobile app for business</strong><span style="font-weight: 400;"> is downloaded by as many of their target audience as possible, and used time and time again.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Mobile </span><span style="font-weight: 400;">app development</span><span style="font-weight: 400;"> revolutionized the market, from changing how we conduct transactions and order products to the way we transfer money, make travel plans, book hotels, and eat out.&nbsp;</span></p>
<p><span style="font-weight: 400;">The modern world is so app-dependent that any business no matter the size should be seriously focusing energy towards using mobile apps to increase profits and enhance customer reach.</span></p>
<p><span style="font-weight: 400;"></span></p>
<p><span style="font-weight: 400;"></span></p>
<p><span style="font-weight: 400;"></span></p>
<p><span style="font-weight: 400;"></span></p>
<p>&nbsp;</p>
<h2><b>How do mobile apps help businesses?</b></h2>
<p><span style="font-weight: 400;">In the not-so-distant past, only big brands such as Bank of America, Harrods, and Walmart had apps associated with their business, but that concept was turned on its head when relatively small startups like Airbnb and Uber took center stage using </span><span style="font-weight: 400;">mobile apps for business</span><span style="font-weight: 400;">. Here are some ways in which having a mobile app developed for your business will create great ROIs for you in the long run.</span></p>
<h4><b>Product and Service Promotions</b></h4>
<p><b><img src="https://costmyapp.com/uploads/files/product-and-service-promotions.png" alt="product-and-service-promotions" width="820" height="500" /></b></p>
<p><span style="font-weight: 400;">Promoting your products and services becomes easier if you have an app. Companies that have mobile apps are more impressive than those without one. Consumers are conscious buyers and want information about products or services instantly. Your mobile application distinguishes your business from one that hasn&rsquo;t made that investment.&nbsp;</span></p>
<p>&nbsp;</p>
<h4><b>Customer Engagement</b></h4>
<p><span style="font-weight: 400;">A mobile app is more accessible than a website. Mobile </span><span style="font-weight: 400;">app development</span><span style="font-weight: 400;"> is focused on being more engaging and interactive than dynamic websites, hence customers often feel more connected to your business and you gain their loyalty. Also, if you ensure that your app is updated regularly, not only will you keep customers engaged but they will eventually be keenly interested in all your new offerings.</span></p>
<p>&nbsp;</p>
<h4><b>Easy Shopping</b></h4>
<p><b><img src="https://costmyapp.com/uploads/files/easy-shopping.png" alt="easy-shopping" width="820" height="501" /></b></p>
<p><span style="font-weight: 400;">If you are a seller or service provider, your app provides precise details of your products and allows customers to find what they want quickly and easily. Adding a loyalty reward system will keep your consumers coming back for more.&nbsp;</span></p>
<p>&nbsp;</p>
<h4><b>Share your Brand Voice</b></h4>
<p><span style="font-weight: 400;">Apps help resolve customer queries in a timely manner. You can share news of discounts and offers and provide your consumers with a platform to interact with you and make suggestions or share reviews.</span></p>
<p><span style="font-weight: 400;">Your </span><span style="font-weight: 400;">mobile app for business</span><span style="font-weight: 400;"> can also provide an additional channel for customer service. And the more they use your app to connect with you, your company feels more real to your clients.&nbsp;&nbsp;</span></p>
<p>&nbsp;</p>
<h4><b>Building Database for Analytics</b></h4>
<p><span style="font-weight: 400;">Using a mobile app to interact with your target audience also gives you the opportunity to gather specific details (only with their permission) about users.&nbsp; With this information, you can recommend items or services to customers based on previous purchases or likes and dislikes. It will also help create focused advertisements for your featured products.</span></p>
<p><span style="font-weight: 400;">Having information about your customer pool and prospective buyers, helps you serve them better. Data helps identify optimal content, create a relevant buying experience, and meet and exceed customer expectations.</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h4><b>Social Media Coverage</b></h4>
<p><b><img src="https://costmyapp.com/uploads/files/social-media-coverage.png" alt="social-media-coverage" width="820" height="501" /></b></p>
<p><span style="font-weight: 400;">Social media wields great power and social networking has become integral for brand promotion. Your app should have some integration with social platforms so users can easily share your content or tag friends on items they are interested in purchasing with their online communities.</span></p>
<p><span style="font-weight: 400;">If your product or service is great, and customer loyalty optimum your customers themselves become your brand ambassadors in their social groups. By making it easy for app users to share their stories and experiences, you actually allow your customers to market your products right along with you.&nbsp;</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h4><b>Raise Brand Awareness</b></h4>
<p><span style="font-weight: 400;">Since most people spend generally 2 to 3 hours per day using apps on mobile devices, they subconsciously notice the brand logo, images, colors, and aesthetics displayed. Seeing the same image or logo every time we access an app, imprints it in our memories.&nbsp;</span></p>
<p><span style="font-weight: 400;">This immediate recognition of your brands' colors, logos, or style enhances your brand awareness and improves your credibility. A customer is more likely to engage with, and transact with a brand they recognize and know than with an unknown entity.</span></p>
<p>&nbsp;</p>
<h4><b>Mobile</b><b> app development</b></h4>
<p><b><img src="https://costmyapp.com/uploads/files/mobile-app-development.png" alt="mobile-app-development" width="820" height="501" /></b></p>
<p><span style="font-weight: 400;">All of the above and so many more reasons to get a bespoke mobile application developed to promote your business now. If your company hasn&rsquo;t yet got a mobile app associated with your brand, get an </span><strong>app development</strong><span style="font-weight: 400;"><strong> quote</strong> now.&nbsp;</span></p>
<p><span style="font-weight: 400;">Be proactive and jump on the app development bandwagon now; especially if your competitors already have apps developed. What you initially need is just an idea: an original idea about what you would like to see in your mobile application. Now get in touch with a reputed mobile app development services provider. There are many great app development agencies that will provide a free quote</span></p>
<p>&nbsp;</p>
<h2><b>What are the best features for mobile </b><b>app development</b><b>?</b></h2>
<p><span style="font-weight: 400;">Expert developers pay close attention to the smallest details to give users a great experience and to make sure the app is as innovative as possible. A mobile app should be good to look at and easy to use, the user interface should be simple and easily navigable.&nbsp; Graphics, sound and animation effects, and videos add value to an app, but if your app is slow, or worse still, hangs, it won&rsquo;t matter how good it looks, users will click off. That only goes to prove that a strong back end, is as valuable as an attractive interface, maybe more so.</span></p>
<p>&nbsp;</p>
<h4><b>Effective Mobile App Design</b></h4>
<p><span style="font-weight: 400;">To make your mobile app attractive to users, your design should include some key features. Consumers respond to intuitive design that makes their experience easier, not more complex. Keep in mind these tips to create an effective app.&nbsp;</span></p>
<p><b>Intuitive design</b><span style="font-weight: 400;"> is a key element to your user&rsquo;s app experience. It means that when a user sees it, they instinctively know exactly what to do even though the intuitive design itself is invisible. When users can proceed across your app without stopping for help, your design is successful in being intuitive.</span><b>&nbsp;</b></p>
<p><b>Simplicity: </b><span style="font-weight: 400;">Saying your mobile app should be</span> <span style="font-weight: 400;">simple seems like an oxymoron, but it gives you an advantage when onboarding users. Using an app should be a seamless experience, not an ordeal for users. Complicated apps don&rsquo;t keep users engaged and instead frustrates them. Make mobile app usage as easy as possible otherwise people will delete your app and move on to the next.&nbsp;</span></p>
<p><b>Quick Loading Time: </b><span style="font-weight: 400;">Loading time is another key feature in an app that can determine if your users keep or delete your app. An app should ideally load within two seconds. For every added loading second your conversion rate declines by 7%. Remember, market studies have shown 48% of users will uninstall or stop using a slow app.</span></p>
<p><b>Offline functionality: </b><span style="font-weight: 400;">Most mobile apps can only be used through an active Internet connection. Though most smartphone users have easy access to the net, having an app that can function offline is a great selling point. Accessing your features and content even offline is value-additive, which will increase your following and your returns.</span></p>
<p>&nbsp;</p>
<h2><b>How do you measure app success?</b></h2>
<p><b><img src="https://costmyapp.com/uploads/files/how-do-you-measure-app-success.png" alt="how-do-you-measure-app-success" width="820" height="500" /></b></p>
<p><span style="font-weight: 400;">If all of these tips have shown how important mobile </span><span style="font-weight: 400;">app development</span><span style="font-weight: 400;"> and design is to the business of today then here&rsquo;s one more: a successful app is a product of strategy, insight, seamless delivery, and ongoing maintenance. Success can only be achieved if you offer value to your users by creating an optimized user experience.&nbsp;</span></p>
<p><span style="font-weight: 400;">There are three important metrics to measure if your </span><span style="font-weight: 400;">mobile app for business</span><span style="font-weight: 400;"> is a success or not</span></p>
<p><span style="font-weight: 400;">Number of users: The first measure of success for an app is how many people actually download and intend to use the app. This is a preview of sorts of user engagement since to engage users you need to reach as many as possible. Then check your number of active users. Knowing how many people who downloaded your app regularly use it and engage with it updates you on the usefulness of your app.&nbsp;</span></p>
<p><span style="font-weight: 400;">Retention: A successful app has users return to it. Regularly evaluate if your app&rsquo;s onboarding of new users, ease of interacting and messaging the company, and user experience are keeping people active on the app. Even a slight dip in retention can cause major losses in your ROIs so catching dips in numbers can help you determine underlying issues and solve them.</span></p>
<p><span style="font-weight: 400;">User feedback and reviews: Take notice of user feedback, it provide key information on what a user is finding great about you and also what&rsquo;s not working. With regular testing and maintenance, you can keep your app optimized. Key reviews will either make or break your app. Today&rsquo;s customer is quick to vocalize complaints about several channels and platforms and other customers listen. So before a customer sets a negative opinion in motion, track and work on complaints and reviews of user experience.</span></p>
<p>&nbsp;</p>
<h2><b>Are you looking for the best mobile app development agency to execute your mobile strategy?</b></h2>
<p><span style="font-weight: 400;">At Appedology we are a complete digital solutions provider, we know how important it is to implement enterprise app software as a corporate strategy. With an expert team and unparalleled resources, we work diligently to provide businesses bespoken solutions to your digital needs, building </span><span style="font-weight: 400;">mobile apps for business</span><span style="font-weight: 400;"> based on your goals, purposes, and methods.&nbsp;</span></p>
<p><span style="font-weight: 400;">Whether your need is cross-platform or either Android or iOS Appedology is with you all the way. Call us now to get in touch with our advisors so you can share your idea to </span><strong>get a free quote</strong><span style="font-weight: 400;">. The best apps started out with a vague thought, let us transform your thoughts into reality.</span></p>